Since 1996 Baud Schoenmaeckers has been active in the field of communication surrounding climate change. He is the founder/director of Synergos Communicatie and editor in chief of Change Magazine. In 2008 Baud and Synergos Communicatie undertook the complete communication campaign surrounding the Deltacommissie. The advice of this commission lead to the establishment of the Deltaprogramma.
Through Change Magazine, Baud brings science, society and policy interests under one roof. Clients include Ministry of Economy, Agriculture and Innovation, Ministry of Internal Affairs, Rabobank, Klimaat voor Ruimte, Waddenacademie, I&M, provincie Gelderland, provincie Limburg, ARK Natuurontwikkeling as well as international clients including Circle, European Environment Agency, Natural England.
Through Change Magazine Baud became familiar with the magazine printing business, website development, newsletters and social media. In 2010 Change Magazine issued a special edition focusing on the new constitutional status of the BES islands (Bonaire, Saba and St Eustatius). This edition of the magazine is still used as a reference tool in the Netherlands. It can be found at www.changemagazine.nl/dossiers/bes.